As part of its 30th anniversary celebrations, Biosil launched the Biosil Hotline, featuring actress and wellness advocate Kelly Rutherford as its voice. Consumers can call into hear “beauty crisis” messages that reflect real and relatable concerns women face at every stage of life. This fun and encouraging approach offers gentle reassurance and points to science-backed solutions that are available, such as the HerHarmony Beauty Blend, Vegan Daily Beauty Protein or the Advanced Hair Growth Formula. Every innovative Biosil product is powered by a patented ch-OSA compound backed by $30 million in clinical research over three decades.

As a leader of the beauty-from-within movement, Biosil’s latest campaign ultimately reframes common concerns like fine lines, thinning hair, and brittle nails as opportunities to appreciate one’s body.