New lip products are released constantly and Milk Makeup recently announced Balmade Electrolyte Lip Balm, focusing on a formula that delivers real, lasting hydration, not just shine. In a post shared on Instagram, Milk Makeup expressed “Most lip balms only give a quick surface-level hit of hydration—not deep, long-lasting moisture.”

Like a sports drink fueled by electrolytes, this lip balm features a replenishing formula that draws in moisture beyond the surface of the lips for a feel-good, comfortable finish and a sheer wash of color.

Unlike other balms that swipe on easily but fade fast and offer little more than a temporary fix without truly nourishing or protecting the lips, Balmade Electrolyte Lip Balm is out to change the game with seven refreshing flavors.