These Mars chocolate products are making their way to store shelves this summer in response to consumer interest in Summerween celebrations to help satisfy interest in early celebration of Halloween. The products come in a variety of options including new and returning classics like the M&M’s Milk Chocolate Pumpkin Pie, M&M’s Halloween Blend,, Snickers Pumpkins, Twix and Snickers Ghoulish Green, and Skittles Shriekers. The products boast new seasonal packaging, and are reported to be targeted towards Millennials and Gen Z consumers who are embracing the seasonal celebration.

Chief Halloween Officer and President of Sales Tim LeBel spoke on the Mars chocolate products saying, “Summerween is a movement and Mars is matching that energy—making sure your favorite Halloween products are on shelf whenever you’re ready to celebrate. We’re inspired by the fans reshaping tradition and we’re ready to celebrate alongside them with more than 90 products in our 2025 Halloween line-up.”