Shortage is an e-commerce app designed for giving integrate for charity directly into the shopping experience. Built for Shopify stores, the app allows businesses to offer customers the option to purchase additional items from nonprofit organizations’ wishlists during checkout.

This upsell mechanism not only supports verified causes but also helps brands deepen customer engagement and loyalty by aligning purchases with social impact. By embedding philanthropy into retail transactions, Shortage taps into the growing consumer demand for values-driven commerce. For businesses, it offers a way to differentiate their online store, strengthen community ties, and potentially increase average order value through mission-based incentives. The tool operates seamlessly within the existing Shopify infrastructure, making implementation straightforward for store owners looking to blend purpose with profit in an increasingly conscious marketplace.

Image Credit: Shortage