This innovation responds to evolving consumer preferences, particularly among those who are increasingly interested in dark chocolate but may find it too bitter or intense on its own. EXCELLENCE Fusion addresses this by layering Lindt’s signature 70% dark chocolate with a smooth layer of either milk chocolate or white chocolate, resulting in a balanced and approachable flavor profile.
The concept reflects Lindt’s continued focus on craftsmanship and culinary creativity, combining contrasting textures and flavors in a single bar. It is positioned to appeal to consumers seeking sophistication, variety, and indulgence in their chocolate choices. The initial launch includes two flavor combinations, “70% Dark & Milk Chocolate and 70% Dark & White Chocolate.” A third variety, featuring 85% dark chocolate with sea salt and milk chocolate, is set to join the collection in fall 2025.
Image Credit: Lindt?&?Sprüngl
