PEDIGREE® has launched a new product called PEDIGREE DRIZZLERS™, a new sauce designed to be drizzled on top of dog kibble for an added burst of flavor. Complementing the launch is a new Sauce for All Dogs campaign that will see the brand open up a hot dog stand at Central Park in New York on May 17. The event provided owners with delicious hot dogs, while their furry friends were treated to kibble topped with DRIZZLERS™ sauce. The campaign also taps Summer House reality star West Wilson, who has also promoted the new product.

“Sauce is key to adding flavor and dogs can now enjoy a tasty mealtime with a sauce of their own, PEDIGREE DRIZZLERS™,” Wilson said. “Ever since I learned that so many dogs are eating sauceless meals, I realized just how passionate I am about making dogs’ meals across the country saucy.”

DRIZZLERS are available in Natural Chicken, Turkey, Beef, and Lamb flavors.

Image Credit: PEDIGREE