Inspired by beloved chocolate yolk eggs with creamy centers, M&S Food launched Dippy Egg Filled Hot Cross Buns for Easter. These cocoa buns are made to look like creme eggs and are filled with a soft, rich, yellow and white chocolate filling. Unsurprisingly, the new treat for hot cross buns fans and chocolate yolk egg consumers are flying off shelves for their unique look and texture-filled center.

Consumers crave traditional Easter treats like hot cross buns but with fresh twists and creative variations like this one that bring something new to cherished seasonal experiences. Although these vegetarian-friendly chocolatey hot cross buns with runny centers are miniature, perfect for sharing, and bound to disappear fast, they can also be safely frozen to be enjoyed at a later date.