Dynamic Jane’s Diet Root Beer THC Drink is a crisp, refreshing soda with 10mg of THC per can, and it’s a low-calorie, caffeine-free option that caters to an overlooked consumer segment.

“I don’t drink alcohol,” said Ali Jubelirer, “But that doesn’t mean I want to be stuck sipping water all night at an event—and popping a gummy isn’t exactly a social experience either. I created Dynamic Jane Root Beer and Diet Root Beer as a fun, nostalgic alternative.”

The THC-infused Diet Root Beer launched in partnership with Qwik Life under the Dynamic Jane label, filling a gender gap in the market. According to Quick Life, women account for more than a third of the cannabis industry’s consumer population in the United States, yet products are mostly geared toward men.