On July 19th and 20th, Daiya’s Dairy-Free Lifeguards hit New York City parks to hand out free cheese slices and coupons to save picnicers and park-goers from drama around the grill. This activation during peak BBQ season had Daiya step in, whether groups had forgotten the cheese for burgers or people found themselves disappointed by a dairy-free option that refused to melt. Ensuring no one settled for less at the grill, Daiya’s Dairy-Free Lifeguards visited McCarren Park, Prospect Park and Fort Greene Park to hand out hundreds of free melty cheese slices and free product coupons.
The good news for those who missed out is that Daiya’s Dairy-Free BBQ rescue mission is going nationwide. From July 21st to 31st, shoppers can make the most of an Ibotta cashback offer.