Sony Honda Mobility of America (SHMA) has opened the first-ever AFEELA Studio at Westfield Century City in Los Angeles. The showcase introduces the public to the AFEELA 1, the company’s innovative electric vehicle, blending advanced technology, sustainability, and entertainment. Visitors can explore the vehicle’s features, including Intelligent Drive systems, a Personal Agent for driver interaction, and Sony’s 360 Spatial Sound Technology, while also placing refundable $200 reservations online.

The studio offers immersive demonstrations and highlights two trims of the AFEELA 1—Origin ($89,900) and Signature ($102,900)—set for production in Ohio, with California deliveries expected in 2026. The event, led by SHMA President Shugo Yamaguchi, underscores the company’s vision of human-centric mobility. The studio operates daily, welcoming walk-ins and reservations until August 2025.