Crumbl recently introduced the Canadian-exclusive launch of Dirty Sodas, a new line of customizable carbonated beverages designed to complement its signature cookies.
The Dirty Sodas drink menu features over 40 flavor combinations, including 10 highlighted options that are available during the promotional freebie day on July 25, when customers can obtain a complimentary 24-ounce serving. The beverages are presented in the brand’s recognizable pink cups to maintain visual consistency with its established packaging aesthetic and create social media-worthy presentation opportunities.
This strategic customizable carbonated beverages extension represents Crumbl’s first major venture beyond baked goods since its 2017 founding. The temporary Double Crumbs loyalty points promotion, which runs from July 28 through August 8, further incentivizes trial of the new drink line.
Image Credit: Crumbl
