‘The Jug Hugger,’ Milo’s latest merch drop, is a custom insulated sleeve designed to keep a whole gallon of iced tea or lemonade cold wherever summer adventures go. Made for superfans of the beloved beverage brand, the Jug Hugger includes thoughtful details like a sturdy key clip, external storage pockets for essentials, and an adjustable strap for hands-free carrying. Whether heading to the lake, pool, or picnic, this vibrant sleeve ensures your Milo’s gallon stays frosty.

Retailing on the Milo’s merch store, The Jug Hugger has already sparked significant fan excitement on Instagram, with followers calling it ‘genius’ and ‘cool,’ and pledging to grab one for both tea and lemonade. With Milo’s loyal community in mind, this drop delivers equal parts function and fan service.

Image Credit: Milo’s