When buying appliances and furniture for the home, it’s important to consider how they’ll work as a cohesive system, not just as separate parts, to create a more functional, harmonious living space, which is why consumers can expect to see IKEA in Best Buy stores beginning this fall. This marks the first-ever cross-brand retail experience for IKEA U.S., and it aims to make it easier to integrate Best Buy appliances into IKEA kitchens and home laundry spaces.

This in-store planning and shopping experience is set to launch in 10 stores in Florida and Texas. Like they would expect from visiting an IKEA store, customers will find inspirational room designs from this in-store shop-in-shop pilot at Best Buy.