Freeze-dried candy is continuing to make waves in the category thanks to support from social media sites like TikTok, which is seeing major brands respond with new products like Jolly Rancher Freeze Dried. The product consists of the brand’s signature hard candies that have been treated to freeze drying to give them a crunchy texture with an airy finish. The candy comes in the classic Blue Raspberry, Green Apple and Watermelon flavor options, and are reported to have a more intense taste thanks to the freeze drying process.
Senior Manager of Equity and Activation Vivek Mehrotra spoke on the Jolly Rancher Freeze Dried candy saying, “Jolly Rancher Freeze Dried isn’t just a new way to snack—it’s a total flavor revolution. It’s an entirely different way to experience Jolly Rancher—unexpected, playful, and, of course, impossibly fruity.”
Image Credit: Jolly Rancher
