Iris Worldwide has unveiled a striking rebrand featuring a new wild boar emblem and the Latin motto ‘Participa Aut Peri’ (Participate or Perish) as part of a comprehensive creative and strategic repositioning. The agency’s renewed identity underscores its resistance to a homogenized marketing industry dominated by automation, consolidation, and in-housing.

Spearheaded by global chief creative officer Menno Kluin, the rebrand positions Iris as a defiant creative force — a ‘global micro-network’ that’s ‘big enough to be dangerous, small enough to stay creatively agile.’ Visually, the identity introduces bold typography, gritty illustrations, and a red-and-olive color palette, with a central seal-like logo of a horn-blowing figure riding a wild boar.

Amid shifting leadership, including new roles for Zoe Eagle, Jill Smith, and Eduardo Maruri, the agency is doubling down on boundary-pushing, culture-shaping work. ‘In 2025, boldness isn’t optional — it’s survival,’ said Smith.

Image Credit: Iris Worldwide