The value-focused brand is designed to meet the needs of cost-conscious pet owners in a highly fragmented and price-sensitive marketplace. With this offering, Kimberly-Clark aims to provide accessible, reliable nutrition without compromising on quality—an essential proposition in regions where affordability remains a key factor in purchasing decisions.
On the premium end, the second brand is crafted for pet parents who view their animals as family and seek higher-quality, nutritionally rich food options. With ingredients and formulations aligned with emerging trends in pet wellness, this brand is positioned to compete with established premium players by offering enhanced health benefits, superior ingredients, and an elevated brand experience.
Image Credit: Kimberly-Clark de México
