This Kellogg’s snack range has been debuted by the brand in the UK as a series of consumer-driven snack options that respond to increasing calls for new and exciting food products. The product range features a six-strong lineup that puts the brand’s Rice Krispies and Pop-Tarts items in focus, while also embracing its cereal-focused history. The product range includes the Rice Krispies Honeycomb Chocolate Squares, Pop-Tarts Frosted Choco Orange, Kellogg’s High Protein bars and Kellogg’s Oaties snack bars.

The Kellogg’s snack range focuses on accessibility with price points ranging from £2.25 to £3, depending on the variety. The products are heading out now to Sainsbury’s and Morrisons with Tesco and Asda slated to start receiving stock in September to position the snacks as ideal for the school season.