Earlier this year, Listerine launched Wash Your Mouth to make oral hygiene more approachable, and as part of the campaign, an exclusive Wash Your Mouth Kit is dropping.
Within the limited-time Wash Your Mouth Kit, there’s a Listerine Total Care Alcohol Free mouthwash, a specialized swish cup, a quip toothbrush, dental floss, plus other oral health essentials.
Cynthia Erivo is the new face of the Listerine Wash Your Mouth campaign, positioning mouthwash as much of a must-have in a daily hygiene routine as a full-body shower. “Our new Wash Your Mouth campaign seeks to educate consumers that while brushing and flossing start the oral care routine, Listerine mouthwash completes it,” said Kamran Shahzad, US Head of Commercial, Oral Care at Kenvue.