Great Clips recently introduced the Hall of Fade VIP Card as an innovative marketing initiative that blends celebrity endorsement with customer engagement in the haircare industry. By awarding NFL quarterback Kirk Cousins this exclusive privilege, the salon chain has created a novel loyalty program that benefits both the cardholder and fellow customers.

The unique aspect of Great Clips’ Hall of Fade VIP Card lies in its communal benefit — whenever Cousins visits any of the brand’s 4,400+ locations, all patrons present during his visit receive complimentary haircuts. This approach cleverly leverages the appeal of celebrity sightings while demonstrating the company’s commitment to customer appreciation. The program also highlights Great Clips’ technological features like Online Check-In and Clip Notes that ensure service consistency across locations.

Image Credit: Great Clips