Baseball Québec and Harnois Énergies have established a community-focused partnership for the 2025 season that blends youth sports engagement with retail promotions. The collaboration between Quebec’s baseball governing body and the energy company, which operates Proxi and Proxi Extra convenience stores, introduces several family-oriented initiatives. These include post-game slush giveaways for uniformed players, a photo contest with cash prizes, regional tour events featuring a mobile convenience store, and exclusive digital coupons for baseball families. The promotional structure creates natural gathering points at local Proxi stores, potentially strengthening community bonds among team members and neighbors.

Baseball Québec and Harnois Énergies are in a trial-year agreement, and in Fall 2025, the collaborators will evaluate outcomes of the initiatives before potentially establishing a multi-year partnership.

Image Credit: Harnois Énergies