Aubrey Plaza x Cointreau drop a new satirical campaign titled ‘Any Tequila,’ launched on June 12 across digital, social, and streaming platforms. This humorous initiative parodies the growing trend of celebrity-backed tequila brands, introducing a fictional label that is 100% celebrity-endorsed—and 0% real. By doing so, it offers a playful critique of an increasingly saturated market while spotlighting Cointreau’s role as the essential orange liqueur in the Original Margarita.

Following the success of their previous collaboration, ‘Make Your Margarita MargaRight,’ this latest campaign builds on Cointreau’s distinct voice in the spirits industry. It emphasizes that while any tequila may suffice, a Margarita is not truly complete without Cointreau.

Ultimately, through sharp humor and cultural commentary, Any Tequila reinforces brand authenticity in an era of performative endorsements. Leveraging Aubrey Plaza’s signature dry wit, the campaign invites consumers to rethink what truly matters in crafting a classic cocktail.

Image Credit: Cointreau