ARMRA launched at all 1,400 Ulta Beauty locations nationwide, establishing itself as the retailer’s first colostrum-based ingestible brand within The Wellness Shop. The physician-founded company bridges beauty and wellness through bovine colostrum concentrate, delivering over 1,000 tangible benefits backed by 5,000+ research studies. Available in Travel Sticks featuring ‘Unflavored,’ ‘Blood Orange,’ and ‘Vine Watermelon’ varieties, ARMRA targets the growing ‘beauty from within’ movement that prioritizes internal nourishment for visible results.

The colostrum supplement enhances skin radiance, promotes hair growth, strengthens nails, supports gut health, and improves immune function, focus, sleep, and metabolism. Dr. Sarah Rahal, CEO and Founder, emphasizes that true beauty is orchestrated from within by nutrients that instruct cells to flourish as nature designed.

This retail expansion significantly enhances consumer access to ARMRA’s innovative products, expanding beyond their direct-to-consumer model to reach mainstream beauty shoppers seeking science-backed wellness solutions that deliver comprehensive beauty benefits and long-term well-being.

Image Credit: ARMRA