TikTok has launched Campus Verification, a feature that echoes Facebook’s original 2004 college-only approach with a distinctly modern twist. Through a partnership with UNiDAYS, the platform is rolling out to 6,000 U.S. universities, allowing students to confirm their enrollment, add their school to profiles, and browse dedicated campus pages. Students can filter by graduation year and discover which classmates have gained the most followers, creating a digital campus directory that feels both nostalgic and contemporary.

The timing proves particularly strategic as Meta faces internal restructuring challenges. TikTok’s move to capture the college demographic represents a calculated effort to build community around shared institutional identity — something Facebook pioneered but has since moved away from. By recreating the exclusivity and campus-centric networking that originally made Facebook appealing to students, TikTok positions itself as the platform where college-aged users can authentically connect with peers while maintaining the creative, algorithm-driven experience that defines the app.

Image Credit: TikTok