Moj Moj launched in 2018—a time when fidget spinners were wildly popular—and in 2025, the brand is appealing to a new generation of collectors, fidget toy users and anyone with an appreciation for sensory play with its latest launches. The new Moj Moj Crunch Series One and Moj Moj Squish Series One introduce over 20 collectible characters with unique textures and surprise reveals.

Moj Moj Crunch Series One features mystery packages that open to reveal one character filled with sand, beads, glitter or foam with a form made for pressing, squeezing and stretching. Perfect for stress and anxiety relief, these satisfying sensory collectibles for all ages include rare and ultra-rare characters to display and trade.