The Finsbury Food Group and Swizzels have announced a new partnership in the form of the Squashies Drumstick Celebration Cake that’s expected to be a hit amongst consumers in the UK this season. The baked good is crafted with a Raspberry & Milk flavor that will called to mind the Drumstick Squashies candies for consumers young and old alike to enjoy. The treat is positioned as a hybrid dessert option that includes a cake and candies to boot thanks to the miniature bag os Squashies that come with each one.

The Squashies Drumstick Celebration Cake is meant to tap into Gen Z treat preferences and also leverages the brand recognition of the candy to help catch the attention of shoppers this summer.