The newly announced partnership between Green Coffee Company and the Los Angeles Rams establishes Juan Valdez® as the official coffee provider for the NFL team. This is considered to be a strategic expansion of the Colombian brand’s footprint in the U.S. market.

The multi-year agreement between Green Coffee Company and the Los Angeles Rams will introduce Rams fans to premium 100% Colombian coffee at SoFi Stadium. Both hot and cold brews will be available. These complementary refreshments will be supported by co-branded marketing initiatives, including limited-edition packaging and digital content campaigns.

The alliance represents a calculated effort by Juan Valdez to strengthen its visibility among American consumers by associating its products with a high-profile sports franchise known for its loyal fan base.

Image Credit: Green Coffee Company x Los Angeles Rams