The Pure Michigan FRESH fragrance was developed by travel brand Pure Michigan and The Aroma Labs, sharing the essence of a breezy summer day on the freshwater coast.

FRESH is now available as a spray for linen, rooms and the body via The Aroma Labs. It’s one of four seasonal scents from Pure Michigan that will be available to consumers this year as part of a slow travel initiative—soon, FRESH will be joined by HARVEST, FIRST SNOW, and AWAKENING. “Our sense of smell has a unique ability to transport us in time and space,” said Vice President of Pure Michigan, Kelly Wolgamott, “These fragrances were designed to enable people to revisit a favorite vacation memory, anticipate an upcoming season, or experience a moment of the relaxation they feel in Michigan.”