
The L’OCCITANE Group continues to advance its commitment to sustainable beauty through responsible sourcing and eco-conscious product design. Built on long-term partnerships with local communities and a strong focus on biodiversity conservation, the Group aims to offer environmentally responsible choices across its brand portfolio. This commitment is showcased through a digital video series that highlights various sustainability efforts in practice.
One film explores how L’OCCITANE en Provence and Melvita are addressing water consumption—58% of which occurs in supply chains—by working with producers and NGOs to reduce use and implement water-saving guidelines. Another highlights “the 100% organic cultivation of Corsican immortelle, a flower prized for its anti-aging properties, using wild seeds to support biodiversity.”
Additionally, “the Group’s €2 million RESIST program in West Africa supports women in shea cooperatives, merging science and tradition to preserve parklands.” In Florence, Dr. Vranjes Firenze promotes elegant, sustainable packaging with refillable and recyclable designs.
Image Credit:
L’OCCITANE Group