In a bold move to align fashion with purpose, GUESS hosted a high-profile event titled ‘Conscious Consumerism: How Social Impact Narratives are Redefining Brand Loyalty’ — a sustainability-focused panel held at the 1 Hotel West Hollywood in celebration of Earth Month.

Moderated by sustainability activist Aditi Mayer, the panel brought together thought leaders and changemakers to explore how brands can harness value-driven storytelling to foster deeper connections with conscious consumers. Speakers included Chloe Songer of SuperCircle, Kimberly Selden of Black Girls Tennis Club, Samata Pattinson of Black Pearl, and Joe Laskin of North East Trees. Each contributed unique perspectives on environmental responsibility, equity, and community engagement.

The event concluded with hands-on sustainability activations and showcased GUESS’s ongoing commitment to eco-conscious innovation, which is highlighted by the GUESS ECO collection, which utilizes organic and recycled materials. The panel underscored GUESS’s intent to lead in forging a sustainable future for the industry.

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