Green Seal® has announced a new brand standard to eliminate virgin tree fiber while meeting sustainability requirements. The brand’s products, moving forward, will be made from 100% recycled content or responsibly sourced alternative fibres. Produced using chlorine-free or elemental chlorine-free bleaching methods—depending on material type—these products are free from fragrances, PFAS, and other harmful chemicals.

They are manufactured with reduced water and energy consumption at a facility dedicated to lowering greenhouse gas emissions. The manufacturer also upholds high ethical standards, offering fair wages, safe working conditions, and a workplace free from discrimination and harassment.

“Buyers trust Green Seal-certified sanitary paper products because they significantly reduce carbon emissions, protect ancient and endangered forests, and preserve water resources,” said Doug Gatlin, CEO of Green Seal. “Our new standard maintains this high leadership bar while growing market impact by inviting a broader group of manufacturers to verify their sustainability achievement.”

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Green Seal®