milkadamia, a global producer of macadamia nut-based milk alternatives, is marking World Plant Milk Day with a prominent awareness campaign in New York City. The initiative combines large-scale digital advertising with direct consumer engagement to underscore the benefits of plant-based milk.

Central to the campaign is a Times Square billboard, which will display a 15-second digital advertisement every 150 seconds throughout the entire day on August 22. The creative presentation positions plant-based milk as a sustainable, compassionate, and flavorful alternative to traditional dairy.

To extend the message beyond the screen, milkadamia is hosting a street-level activation directly below the billboard. On the morning of August 22, from 8:00 to 11:00 a.m., visitors will be offered complimentary coffee beverages featuring milkadamia’s ‘Barista Blend.’ The sampling event, conducted in collaboration with Nice Day Moto Coffee and VEGPRENEUR, provides consumers with the opportunity to experience the product firsthand while reinforcing the campaign’s message.

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milkadamia