Parfums Christian Dior has partnered with luxury packaging leader Axilone to debut magnets made from 100% post-consumer recycled (PCR) rare earth elements in its fragrance packaging. Designed to maintain the signature “click-effect” associated with high-end products, the neodymium-iron-boron magnets deliver a 40% reduction in carbon footprint while preserving key performance attributes such as strength, durability, and corrosion resistance. The magnets will be used in 60ml and 200ml Sauvage bottle caps.

“There is now no doubt that the new luxury has to be sustainable,” says Laurent Fontaine, Sales VP at Axilone, “and the most prestigious beauty brands are undeniably making this their spearhead. It was therefore completely natural, yet challenging, to bring this magnetic approach to life with Parfums Christian Dior.”

Image Credit:

Parfums Christian Dior