National Trust London and Glitch embark on an innovative approach to engaging younger and more diverse audiences in urban gardening and biodiversity efforts.

The collaborators leverage augmented reality, artificial intelligence, and interactive digital tools to make nature conservation more accessible and appealing to those who may not traditionally participate in gardening or environmental initiatives. The 2025 Festival of Blossom serves as the backdrop for this initiative, blending ecological education with immersive technology to highlight the importance of blossom trees in urban environments.

The urban AR-powered platform offered by National Trust London and Glitch delivers a hands-on, gamified experience that allows users to visualize and interact with virtual blossom trees in their own surroundings. The inclusion of seasonal variations and interactive elements enhances realism.

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National Trust London and Glitch