These new hydration drink flavors have been launched by ITS as a series of clean label flavorings targeted towards drinks and beverages with a free-from formulation. The drink flavors are formulated with electrolyte-rich ready-to-drink (RTD) options and powders alike, while also working well for functional natural health beverages. The drink flavors target the natural health and wellness market where consumers have gravitated towards functional refreshments, but would embrace better flavor experiences.

The new hydration drink flavors from ITS are capable of masking unpleasant flavors from functional ingredients and electrolytes alike, and come in seven varieties including yuzu, cherry, watermelon, peach, raspberry, lemon and lime. The plant-based flavorings are clean label-compliant in the EU, while also being allergen-free. The products come in a variety of flexible formats including sachets, tablets and drops.