Burberry’s ‘Back to the City’ campaign launched with a nostalgic nod to London’s heartbeat: the red double-decker bus. Shot by photographer and filmmaker Angelo Pennetta, the series repositions the heritage brand firmly in the urban spotlight, capturing iconic landmarks and the diverse personalities that define the capital. Among them are musician Jimothy Lacoste, who created an exclusive soundtrack, TikTok sensation Bemi Orojuogun (aka ‘Bus Aunty’), and models Nora Attal and Libby Bennett.
The campaign blends heritage and humor, spotlighting new-season pieces from Burberry’s Fall 2025 collection — including the reimagined Fitzrovia trench, leather bomber jackets, and the quilted Strand bag. Set against the backdrop of London’s skyline and cultural icons, the series celebrates the vibrancy and individuality that make the city — and the brand — distinctly British.
Image Credit: Burberry
