The cookie features “a rich chocolatey base, fudge chips, and a red strawberry-flavored filling—the first fruit-filled variety from CHIPS AHOY!” The red center visually represents the “Rifts,” iconic portals to the Upside Down, which has remained a central setting throughout the series.
Meanwhile, the packaging reflects a vintage 1980s style and includes show-inspired artwork and a special glow-in-the-dark feature, enhancing visual appeal and collectability. Fans can also participate in an augmented reality game to “save the cookies,” unlocking a chance to win exclusive prizes—including a guitar inspired by fan-favorite character Eddie Munson. With this immersive offering, CHIPS AHOY! x Stranger Things delivers a flavorful and thematic tribute to one of the most culturally resonant series of the decade.
Image Credit: CHIPS AHOY!