Poco Vino has been announced as a new sub-brand from Australian Vintage to provide consumers with a way to enjoy a high-quality glass of wine without having to commit to an entire bottle. The range consists of single-serve bottles of wine that are chicly packaged and appear as high-end options for consumers to pick up to keep on hand at home or before heading to an event. The wines come in six varieties including Chardonnay, Malbec, Sauvignon Blanc, Shiraz, Rose and Pinot Grigio, which are packaged in 187ml bottles priced at £3.75 each.
CEO of Australian Vintage Tom Dusseldorp spoke on Poco Vino saying, ‘Poco Vino™ is made for modern living. Wine is complicated, exclusive, and too serious, so we’ve created a range that puts format and flavour first. Not only are the wines high quality, diverse in flavour, and unconventional, but in partnership with Tubes, we’ve crafted a premium, purpose-driven bottle design that’s as mindful as it is practical: less waste, more variety and zero guilt.”