Some adults never outgrew their love for the classic Shirley Temple, but as their tastes matured, they’re now seeking cleaner versions made without harmful dyes—and Just Call Me Shirley delivers. The canned cocktail startup is on a mission to revive the Dirty Shirley, and make it a drink no one is embarrassed to order. Inspired by the iconic Shirley Temple, Just Call Me Shirley offers its 5% ABV Original Cherry in versions made with vodka or tequila that feature subtly sweet natural cherry and lemon-lime flavors. Additionally, a non-alcoholic option with electrolytes is available.

As part of the Small Biz Challenge, hosted by Inc. and The UPS Store, the Gen Z entrepreneurs behind Just Call Me Shirley won $25,000 to boost their business.