Celebrity-Modelled Lingerie Collections : basics collection 1



Heidi Klum and her daughter Leni have worked in collaboration with Intimissimi to launch its Basics collection. The two appear in a range of the simple lingerie with a focus on minimalism at the forefront. This is done to truly highlight the premium quality of the products.

The campaign is shot in soft lighting and is complete with some editorial angles. The mother and daughter are seen wearing contrasting tones of silk and microfiber — Heidi wears ivory and her daughter wears black. The brand wanted to bring attention to how the minimal elegance can be integrated into everyday comfort. The Basics line is a definition of quiet luxury, as the soft fabric has a neutral palette.

Image Credit: Heidi Klum



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