Camp Bow Wow’s refresh introduces a modernized visual identity, including an updated logo featuring Scout, the brand’s long-standing mascot. The rebranding also extends to a redesigned website and a new tagline — ‘Welcome to CampLife™.’ These upgrades emphasize the company’s commitment to fostering a welcoming, home-like environment for dogs.
The accompanying survey, conducted by Talker Research, reveals intriguing insights into the social habits of dogs compared to their owners. Findings indicate that a majority of pet parents (54%) believe their dogs have established friend groups with other canines, and 63% feel their pets socialize more frequently than they do themselves. Additionally, 81% of respondents observed heightened happiness in their dogs during interactions with fellow pets, while nearly 80% agreed that regular socialization contributes to an improved quality of life for both pets and owners. For frequent daycare users, 92% expressed emotional fulfillment from witnessing their dogs form friendships.
Image Credit: Camp Bow Wow
