The Novak Djokovic tennis court in Belgrade has been officially unveiled by Lacoste, in collaboration with the Novak Djokovic Foundation and creative agency We Are Etendart. Situated in the international champion’s hometown, this bespoke court serves as both a celebration of Djokovic’s remarkable career and a vibrant community space designed to empower local youth.

Operated by the Novak Djokovic Foundation, the court is part of a broader educational initiative that combines access to sport with cultural, academic, and creative programming. Its mission is to introduce young people to tennis while fostering personal growth through a holistic, inclusive approach. By uniting athletic development with educational opportunity, the space underscores the power of sport as a catalyst for youth empowerment.

This initiative builds on Lacoste and We Are Etendart’s global effort to reimagine public play spaces, following the creation of a previous Djokovic court in Clichy, France. Djokovic personally inaugurated the Belgrade court, joining the first rallies and reinforcing his commitment to giving back through sport.

Image Credit: Lacoste