The A$AP Rocky x Ray-Ban collab is a fusion of fashion and cultural influence as the rapper and style icon takes on the role of Ray-Ban’s first-ever creative director. Fresh off his acquittal in a high-profile court case, A$AP Rocky is wasting no time in stepping into this new creative chapter, aiming to leave an indelible mark on the iconic eyewear brand.

Known for pushing boundaries in music and fashion, A$AP Rocky will now channel his visionary aesthetic into Ray-Ban Studios, guiding creative projects and reshaping the brand’s future. His first move will be the ‘Blacked Out Collection’ launch this April — a reimagining of Ray-Ban’s ‘Mega Icons’ line, featuring updated frames and a new lens design. With more styles set to drop throughout the year, Rocky’s imprint on Ray-Ban promises to be anything but subtle.

‘I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,’ Rocky shared, reflecting on his new role. And evolve it will. With his fearless style and forward-thinking creativity, the A$AP Rocky x Ray-Ban partnership is set to usher in a fresh era for the brand, blending heritage with modern edge.

Image Credit: Ray-Ban