The product bundle is arriving as a TikTok Shop exclusive starting Monday, September 29, 2025 with nine products in total priced at £7.17 as a nod to the one in seven women in the UK who will receive a breast cancer diagnosis in their lifetime. The specially branded products each mark Breast Cancer Awareness month with the pink branding. The brand has also been working with suppliers to have 15% of its Tickled Pink product range featuring a message that encourages consumers to have a breast examine.
National Charity Partnerships Manager Emma Betts spoke on the Asda Tickled Pink Bundle saying, “We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink. It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household products and clothing items.”
