Canadian Beauty Company Rebrands : Vasanti Cosmetics Unveils



Vasanti Cosmetics unveils a fresh look and groundbreaking product launches, solidifying its position as an inclusive Canadian beauty leader. With a modernized aesthetic inspired by sisterhood and empowerment, Vasanti continues its mission to serve diverse skin tones with high-performance, clean formulations.

At the heart of the rebrand is ‘Sun’s Up!,’ a game-changing mineral sunscreen that delivers SPF protection without the dreaded white cast — just a radiant, healthy glow. Vasanti is also expanding its ‘Color Correcting Concealer’ range with two new shades, ensuring more people can find their perfect match for neutralizing dark circles effortlessly.

Founded 27 years ago by sisters Pinki Gosal and Monal Patel, Vasanti was born out of a need for beauty products that truly cater to medium skin tones. Now, with a refined blush-toned aesthetic and its ever-growing fan base — including Millennials and Gen Z — the brand continues to innovate. This next chapter is all about inclusivity, confidence, and beauty without compromise. Discover the new Vasanti at vasanticosmetics.com.

Image Credit: Vasanti



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