S’mores—typically enjoyed hot, with gooey marshmallows and melty chocolate sandwiched between graham crackers—were the inspiration for the cool, creamy bites in the Breyers Campfire Collection lineup. Created to serve up the taste of toasted marshmallows, creamy Hershey’s Milk Chocolate and crunchy graham crackers in a frozen form, this collection introduces bars, sandwiches and tubs for savoring the summer treat in a refreshing format.

To share the joy of s’mores without the campfire, Breyers created the first-ever Breyers S’mores Freezerpit. This design is styled like a classic stone firepit with faux smoke, and it releases icy temperatures to chill Breyers Campfire Collection S’mores bars and sandwiches inside. At the end of May, Breyers is bringing the Freezerpit to Chicago’s Maggie Daley Park.