Amid growing uncertainty about the role of AI in the fashion industry, Pixels Digital Twins shift the narrative because they’re created in direct partnership with real models, giving talent more control over their digital likeness.

The launch of Pixelz Digital Twins was made possible in partnership with talent agency Le Troch, ensuring each and every AI-generated model is based on a real person, developed with consent and used with clear licensing agreements. This hybrid system, developed to deliver campaign-quality imagery, is applicable for seasonal campaigns, market-specific lookbooks and beyond, providing a flexible alternative to traditional photoshoots. “We’ve designed this for the creative teams behind brand storytelling who need content that’s fast, scalable, and still human,” said Thomas Ladefoged, CEO of Pixelz.