The Tory Burch Pre-Fall 2025 campaign presents a carefully curated vision of California-inspired elegance that blends nostalgic Hollywood glamour with contemporary resort wear sensibilities. Shot against the architectural backdrop of the historic Hearst House — a midcentury design landmark reimagined by actor-interior designer Billy Haines — the campaign juxtaposes sun-drenched outdoor energy with refined interior spaces to showcase the collection’s versatile appeal.

Photographer Oliver Hadlee Pearch captures influencer Devon Lee Carlson in textured silks and retro knits that embody Tory Burch’s signature balance of sophistication and ease. The campaign prominently features new handbag designs that range from structured, like the Kirra Turnlock silhouette, to the relaxed, such as the Romy Hobo model. The campaign’s Los Angeles setting and Rodeo Drive store opening connection strategically align the collection with aspirational West Coast aesthetics and luxury retail momentum.

Image Credit: Oliver Hadlee Pearch