The Saucony Beat the Bus challenge was held by the brand in London, England in celebration of the brand’s new Covent Garden location that has officially opened its doors at 4 James Street. The challenge took place on June 19, 2025 and saw more than 50 runners racing a Saucony-branded bus around some of the most recognizable London landmarks before finishing at the new flagship store. The bus boasted a live DJ performance from Keep Hush to catch attention, while the post-run experience offered runners the chance to enjoy some exclusive perks for attending.

The Saucony Beat the Bus challenge is the first of many events that the new retail location will host with a variety of races, group runs, workshop, training sessions and more planned for the summer.