By Jeff Altman, The Big Game Hunter
We’ve all been there: staring at job descriptions, tweaking resumes, and feeling like another cog in the machine. As a college-educated professional, you’ve invested significantly in your skills and knowledge. But in today’s crowded market, is that enough to truly stand out?
What I’ve come to understand, drawing from the brilliant insights of minds like Seth Godin, is that we’re no longer just applying for jobs. We’re offering a unique solution, a specific value proposition – and that, my friends, is what we call a personal brand. It’s the promise you make, the story you tell, and the trust you build.
So, how do we, as educated professionals navigating our careers, intentionally build a brand that resonates and differentiates?
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Define Your Unique Impact: Forget the generic job titles for a moment. What specific problem do you passionately solve? What distinctive value do you bring that others might miss? Your brand isn’t about fitting a mold; it’s about owning the unique contribution you make. It’s the answer to “Why you?”
Cultivate Your “Purple Cow” Niche: In a world of brown cows, the purple one gets noticed. What specific combination of skills, experiences, and passions makes you truly remarkable in your field? Don’t be afraid to specialize. Becoming exceptional in a focused area makes you memorable and sought after.
Craft and Share Your Authentic Narrative: Your LinkedIn profile, your posts, your comments – these are all chapters in your professional story. Are they consistent? Do they reflect who you are and where you’re headed? Your brand is built on coherence and transparency. Share your insights, your learning, and your perspective generously.
Practice Intentional Generosity: The strongest brands are built on connection and contribution. How can you add value to your network without expecting immediate returns? Share valuable content, offer help, make introductions. This isn’t just networking; it’s building social capital and demonstrating your brand’s commitment to more than just self-interest.
Embrace Iteration, Not Perfection: Your brand isn’t static. It evolves as you learn, grow, and adapt. Don’t let the fear of imperfection stop you from putting your best foot forward, sharing your thoughts, and engaging with the community. Consistency over time builds momentum and deepens impact.
Your education provided the foundation. Now, it’s time to build the distinctive structure of your brand upon it. This isn’t just for a job search; it’s for shaping a career that truly reflects your unique potential.
What’s one thing you’re doing today to build your professional brand?
Ⓒ The Big Game Hunter, Inc., Asheville, NC 2026
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ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ careers easier. Those things can involve job search, hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.
Seven Steps To Branding Yourself As An Expert
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