By Jeff Altman, The Big Game Hunter
EP 3117 You must differentiate between your “network” (everyone you have ever met) and your “community” (the subset of people who share your interests and will actually step in to help you succeed).
Timestamps
00:17 – The brutal truth about why modern job hunting is so frustrating.
00:34 – Why 250 applications per role makes hiring a lottery system.
00:52 – The dangers of “Job Board Porn” and false productivity.
01:22 – Shifting from an Employee Mindset to a Consultant Mindset.
01:43 – Why skills are for kids and wisdom is for professionals.
02:19 – The vital difference between a passive network and a proactive community.
03:31 – The 3-step framework to activate your referral engine.
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Welcome to The Explainer. Today, we’re diving into a new strategy for career security that could honestly change how you think about your professional life, especially if you’re in your mid-career years. We’re going to break down the key ideas from career coach John Tarnoff on how to stop searching for jobs and start creating opportunities.
Okay, so if you’re a mid-career professional, you know this feeling, right? The sheer frustration of the modern job search. You spend all this time perfecting your resume, you write a great cover letter, you send it out into the void, and then crickets. So what is going on? Why is it so incredibly tough out there? Well, here’s a huge part of the problem.
That single job posting you just applied to, on average, it gets a staggering 250 applications. I mean, think about that. You’re not just competing for a job, you are literally playing the lottery.
The whole hiring system is just completely overwhelmed. Career coach John Tarnoff has a pretty provocative name for this whole cycle of just endlessly scrolling job boards and firing off applications. He calls it job board porn.
You know, it’s this fantasy about all these open positions that almost never leads to a real connection. It feels like you’re being productive, but it’s actually a big reason why so many people feel so stuck. But here’s the thing.
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While the system is definitely flawed, it’s not the whole story. The bigger issue might actually be the mindset that a lot of us are bringing to the job search. It’s this old school approach that, frankly, just doesn’t work anymore.
So Tarnoff argues that the big shift we have to make is from an employee mindset to a consultant mindset. What does that mean? Well, an employee kind of waits for someone to tell them what to do. They ask, what do you need me to do? But a consultant, they’re proactive.
They spot problems and they walk in saying, here is the value I can provide. That simple switch is a total game changer. And this goes even deeper.
Tarnoff says something that might sound a little crazy at first. For experienced pros, skills are for kids. His point is, if you’re not leading with your insight, your wisdom, and your strategic understanding, all that stuff you’ve earned over the years, then you’re really not showing what you’re truly worth.
Okay, so if blasting out applications online is a dead end, what’s the alternative? It’s a really radical shift in where you put your energy. You stop spraying applications everywhere and you start strategically building relationships. The goal isn’t just to network, it’s to build what’s called a referral community.
Now, first things first, let’s get our terms right. We are not talking about your network, that huge list of all your LinkedIn connections. That’s mostly a passive group of people who, let’s be honest, aren’t personally invested in whether you succeed or fail.
Instead, the goal is to build a community. And this is a much smaller, carefully chosen group, maybe 50 to 150 people. This is all about quality, not quantity.
It’s a group built on real trust, shared interests, and genuine mutual support. And this right here just nails the difference. A network is a big group that will probably just stand by and watch you fail.
But a community, that’s your small, dedicated crew that will actually step in and help you succeed. One is passive, the other is like your own personal team of advocates. Think about your entire professional circle like this.
Your referral community isn’t everybody you know. No, it’s that vital 10% at the core. And that’s where you need to invest your time and energy, because that small group is going to generate almost all of your opportunities.
Okay, so this all sounds great in theory, but how do you actually build this thing? How do you activate this referral community? Well, it all comes down to a really clear three-step framework. So the whole process breaks down into three key actions. First, you’ve got to define your unique superpower.
Second, you have to actively nurture your community. And third, you become a thought leader in your field. So let’s break down what each of those really means.
All right, step one is all about clarity. Your superpower is basically your unique value proposition. It’s not just your skills, it’s that special blend of your talents, your experience, and your point of view that only you can bring to the table.
This is the message that your community is going to share for you. Step two, nurturing. This is the real heart of the whole process, and it is not about constantly bugging people for favors.
It’s a team effort, and it’s built on the 80-20 rule. You should be spending 80% of your time giving, offering help, making intros, being a mentor, and only 20% of your time asking. That’s how you build trust.
And finally, becoming a thought leader. Look, this doesn’t mean you have to be some big-shot influencer with a million followers. Not at all.
It’s about consistently sharing your unique point of view. It’s about adding to the important conversations in your industry. That’s how you show everyone your strategic value.
So what’s the big payoff for all this work? Well, according to Tarnoff, it is nothing short of revolutionary. He says, if you build this system, you create this engine where opportunities are constantly coming to you. You will literally never have to go through that painful, reactive job search ever again.
And you know, at the end of the day, this strategy is about so much more than just finding your next gig. Building a referral community is about creating real, sustainable, long-term career security. It’s about moving from a place of anxiety and stress to a place of control and purpose.
And that brings us to a final, pretty powerful question to think about. What if your career isn’t something you have to go out and find, but it’s actually something you can actively create and build for yourself?
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ABOUT JEFF ALTMAN, THE BIG GAME HUNTER
People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples’ careers easier. Those things can involve job search, hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues. He is the producer and former host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 3100 episodes.
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You will find great info to help with your job search at my new site, JobSearch.Community Besides the video courses, books and guides, I
answer questions from members daily about their job search. Leave job search questions and I will respond daily. Become an Insider+ member and you get everything you’d get as an Insider PLUS you can get me on Zoom calls to get questions answered. Become an Insider Premium member and we do individual and group coaching.
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Schedule a discovery call at my website, www.TheBigGameHunter.us to discuss one-on-one or group coaching with me
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